About Us

Our Mission

Our mission is to promote the healthy, physical, educational, creative, social, and emotional growth of children in a format that is engaging, stimulating, and entertaining. We are committed to improving the health and well-being of children. Our purpose is to encourage children of all races and cultures to strive for excellence in the areas of academics, personal fitness, medicine, and science. Our publications, Jack and Jill and Humpty Dumpty, are designed to educate and entertain readers and to promote good health and fitness among children.

Our History

U.S. Kids was established in 1976 as part of the nonprofit The Saturday Evening Post Society (formerly the Benjamin Franklin Literary and Medical Society) in an effort to provide information and encouragement to parents, teachers, and health professionals in their efforts to educate the general public on the fundamentals of good health.


Humpty Dumpty and Jack and Jill have won the Parents’ Choice Foundation seal of approval for years, indicating a “wholesome product that helps children enjoy developing physical, emotional, social, or academic skills.” Both magazines were also recently awarded The National Parenting Center’s Seal of Approval.