Our History

The Saturday Evening Post Society Inc., a 501 (c)(3) nonprofit charitable organization, was established in 1976 to honor, preserve, and share The Saturday Evening Post's historical legacy of promoting the arts and literature while also inspiring and empowering individuals to embrace a proactive approach to physical, mental, and spiritual health.

The Society supports The Saturday Evening Post magazine, the U.S. Kids family of magazines (Humpty Dumpty and Jack and Jill), the U.S. Kids Cover Contest, and The Children's Better Health Institute's Forever-Fit Summer Camp.

U.S. Kids Mission Statement

Our mission is to promote the healthy, physical, educational, creative, social, and emotional growth of children in a format that is engaging, stimulating, and entertaining at each stage of development.

About the U.S. Kids Cover Contest

We know that art teachers nurture and encourage creativity. Studies have shown that kids who participate in art acquire skills that help them in decision making, problem solving, creative thinking, and teamwork. An increasing number of studies also find that arts programs motivate children to learn, assisting in improving performance in core academic subjects.

But art programs in schools across the country are losing funding. As part of our mission to encourage children to bring out their creative sides through crafts and activities, U.S. Kids supports art in elementary schools and wants to help make a difference by awarding schools money for their art programs.

The Saturday Evening Post Society has supported artists for more than a hundred years. Norman Rockwell, J.C. Leyendecker, and N.C. Wyeth were among the many famous artists who created covers for our publications. We started the U.S. Kids Cover Contest because we want that tradition to continue though subsequent generations. Who knows? Your young artist could be the next Rockwell!

U.S. Kids Cover Contest Mission Statement

We aim to encourage creativity and art in children of all ages through a variety of subjects and media (such as oils, pastels, markers, and colored pencils) to help them express their own individuality. We also aim to support art programs and teachers in schools throughout the country by donating money to the winning entrants' school art programs.

About Our Magazines

Humpty Dumpty (for kids 2-6) and Jack and Jill (for kids 6-12) are bimonthly magazines filled with short stories, poems, games, comics, recipes, and more specifically designed for each individual age group. Both magazines are based on the values of educating and entertaining children and they've been doing so for more than seven decades. The magazines promote healthy living, creativity, problem solving, and critical thinking through stories and activities aimed at young readers.

Art Contest Mission Statement

We aim to encourage creativity and art in children of all ages through a variety of subjects and mediums, such as oils, pastels, markers, and colored pencils, while expressing their own individuality. We also aim to support art programs and teachers in schools throughout the country.

Awards